Blog
Google Analytics and SEO at CMS Expo 2012
Metrist Partners’ Avery Cohen will be speaking at this year’s CMS Expo, May 8 – 10, 2012. The CMS Expo is an awesome place to learn about Content Management Systems as well as to use content to engage with your community and achieve your business goals. The conference is a perfect meeting for technology and [...]
Your Online Reputation and Analytics
Reputation and Analytics – WBDC Chicago webinar 2012 02 “Assess and manage your online reputation” was the theme of the fourth webinar in a series for the Women’s Business Development Center of Chicago. We discussed how entrepreneurs can assess and monitor their online reputation using free resources. We discussed how to measure the impact of [...]
Google AdWords for Small Business
The Big Ooga in Chicago not only provides networking opportunities, but is also committed to helping entrepreneurs acquire critical skills. I had a great time helping the Big Ooga entrepreneurs understand how they can use Google AdWords. The slides are only part of the fun, as the Big Oogans had lots of questions about how [...]
CMS Expo 2011
If you are considering a CMS or are currently using a CMS, you want to attend the CMS Expo on May 2nd-4th in Evanston, Illinois. Avery Cohen of Metrist Partners will be presenting two sessions at the 2011 CMS Expo: SEO Marketing Made Simple; and
Google Analytics 2011.
Carol Roth wants to be Oprah for Entrepreneurs
Carol Roth has been busy. She shed her job in investment banking to become an adviser to entrepreneurs, with the goal of becoming a celebrity like Suze Orman or Rachel Ray. Roth has been video blogging and completed filming a reality TV show pilot and her book “The Entrepreneur Equation” will be released in March. [...]
Thuuz March Madness Widget
Thuuz has a widget that will show the most exciting games for any sport. The default is the March Madness tournament, but the drop-down lets you choose others from NBA to Cricket. foo
SEO 2011
Search Engine Optimization is constantly changing. I had the opportunity to speak at the Content Management Association’s Chicago meeting on January 27, 2011 (see all the slides), talking about SEO for 2011, trends that are shaping Search, fundamentals of SEO, and tools to help your success.
Business Bootstrappers vs. Angel Capital – MIT Enterprise Forum March, 2010
Two scrappy entrepreneurs squared off with two beneficent angel financiers to discuss the state of entrepreneurial innovation at the MIT Enterprise Forum on Tuesday, March 16. The entrepreneurs were Jeff Judge of Interactive Mediums, which provides a platform for managing and implementing mobile ad campaigns, and Chris Hill of PerkSpot which helps corporations communicate and [...]
2010 CMS EXPO: Taking Control of Your Website
If you are considering a CMS or are currently using a CMS, you might want to attend the CMS Expo, May 3-5 in Evanston, Illinois. The CMS Expo provides important information to marketers and business owners who want to take control of their web sites. The CMS Expo business track will cover a wide range of issues related to making your web site profitable.
Google Personalized Search – Do you really rank that high?
What You See is NOT What Your Customers Get: The impact of Google’s Personalized Search As of December, 2009, Google has been personalizing your search results. Sites you like show up more frequently in your Google search results. Google figures that the sites you like are the sites you click on for search results or, [...]