Friday, September 05, 2008
Gates and Seinfeld: the return of image advertising
Abbey Klaassen's article on Gates and Seinfeld on AdAge.com (a Metrist client) reminded that, watching the Republican Convention the other evening with the sound off while talking with a friend, I saw Jerry Seinfeld apparently selling shoes to Bill Gates. Thanks to a link on the Klaassen piece, I've seen the Seinfeld Gates ad on YouTube, I see 90 seconds of pure image advertising that could be the beginning of Bill Gates as Dave Thomas, Orville Redenbacher, or Harlan Sanders. And KFC waited until the Colonel had died before they made his cartoon character shake booty, as Gates did.
So, how does the marketer with a smaller ad budget than Microsoft's do image advertising? Search Engine Marketing (SEM) and Content Ad Marketing (CAM) with messages intended to establish a brand message in 25 characters of headline, 70 characters of elucidation, and a URL. Ads clicked through by enough bloggers and journalists begin the outside referrals that build Search position for the long term, Google willing. [Commercial message: We at Chicago online marketing firm Metrist Partners have done this with clients in fields as diverse as software and political advocacy].
So, how does the marketer with a smaller ad budget than Microsoft's do image advertising? Search Engine Marketing (SEM) and Content Ad Marketing (CAM) with messages intended to establish a brand message in 25 characters of headline, 70 characters of elucidation, and a URL. Ads clicked through by enough bloggers and journalists begin the outside referrals that build Search position for the long term, Google willing. [Commercial message: We at Chicago online marketing firm Metrist Partners have done this with clients in fields as diverse as software and political advocacy].
Labels: Chicago Web Analytics, Gates, image advertising, Metrist Partners, online advertising, Search Engine Marketing, Seinfeld
