Monday, June 01, 2009
Put Ad on Web. Count Clicks. Revise. (as simple as that)
A piece by Stephanie Clifford in Saturday's New York Times business section is finally addressing the data revolution in online ad buying (comparing the analytics to Wall Street's, which may impress fewer folks than it would have this time last year). Major takes: it's faster and simpler to understand ad effectiveness than it ever has been, and the prevalence of ad network cookies is raising privacy concerns.
Labels: online advertising analysis, online advertising analytics, online advertising testing
