tag:blogger.com,1999:blog-65002272008-11-21T17:26:55.969-06:00Ken Novak and Avery Cohen of Metrist Partners discuss Internet marketing and web analytics -- ways that measurement, analysis, and reporting get better results sooner for Internet marketers.Kenhttp://www.blogger.com/profile/05887024343660525848noreply@blogger.comBlogger50125tag:blogger.com,1999:blog-6500227.post-69705820426959597052008-11-21T17:24:00.001-06:002008-11-21T17:26:56.075-06:00

LinkedIn staff provided personalized coaching at a recent Chicago Business Marketing Association (BMA) event. My "coach" told me three key factors for ranking well in LinkedIn searches: 1. Make your LinkedIn prfile public. LinkedIn lets you have a public profile. These profiles have been ranking highly on search engine results pages. Mine is http://linkedin.com/in/averycohen. 2. Put your

Averyhttp://www.blogger.com/profile/13876355402277707617noreply@blogger.com0tag:blogger.com,1999:blog-6500227.post-79906281587352219522008-11-18T14:04:00.004-06:002008-11-18T14:20:29.280-06:00

With over 400 people attending, this was the second largest BMA lunch in 8 years of BMA lunches. They turned out to hear Patrick Crane, the VP of Marketing and Advertising at LinkedIn talk about how he markets LinkedIn. And, in typical Chicago-practical fashion, came for the free one-on-one coaching sessions being offered by LinkedIn staff, showing how to update and optimize their personal

Averyhttp://www.blogger.com/profile/13876355402277707617noreply@blogger.com0tag:blogger.com,1999:blog-6500227.post-13088593240688589662008-11-05T18:16:00.006-06:002008-11-05T19:17:31.282-06:00

Brand guru Al Ries wrote an insightful piece on AdAge.com (a Metrist client) on what marketers can learn from the Ad AgeMarketer of the Year 2008, the Barack Obama campaign. The three hallmarks, in Ries's view: 1. Simplicity - The one-word "Change" and "Change We can Believe In" were a refreshing departure from recent Democratic campaigns. Quick: what were Al Gore and John Kerry's campaign

Kenhttp://www.blogger.com/profile/05887024343660525848noreply@blogger.com0tag:blogger.com,1999:blog-6500227.post-72858739447019216952008-10-25T10:31:00.006-05:002008-10-25T11:33:03.457-05:00

I'll write more about the deep learning experience that is the Chicago Drupal Camp 2008, but I do want to mention the best-looking Drupal content publishing site I've ever seen: Brad Flora's WindyCitizen.com. The hard work shows in content presentation and content content. honest blurb: Anna Tarkov's Daily Daley is laugh-out loud hilarious.

Kenhttp://www.blogger.com/profile/05887024343660525848noreply@blogger.com0tag:blogger.com,1999:blog-6500227.post-37194029687162724352008-10-22T12:36:00.004-05:002008-10-22T13:05:42.979-05:00

It isn't often that the New York Times business section discusses site design best practices, but Miguel Helft in this past Sunday's Ping column did just that, discussing how Yahoo is going about redesigning its index page to be a better browser home page for users. I might disagree with the assertion that Yahoo has improved their home page over the recent past (indeed it was a past "

Kenhttp://www.blogger.com/profile/05887024343660525848noreply@blogger.com0tag:blogger.com,1999:blog-6500227.post-86667289644685940652008-10-02T17:40:00.007-05:002008-10-02T18:11:42.088-05:00

One of the services we here at Metrist provide a number of our clients is search advertising management, also known as Search Engine Marketing. Many of those clients come to us assuming Google is the be-all and end-all for Search marketing. Google is, with 70% of search advertising, clearly the dominant player in the Search advertising space. However, Randall Stross's September 21st "Digital

Kenhttp://www.blogger.com/profile/05887024343660525848noreply@blogger.com0tag:blogger.com,1999:blog-6500227.post-45718360491135278362008-09-29T16:08:00.001-05:002008-09-29T16:08:30.979-05:00

Averyhttp://www.blogger.com/profile/13876355402277707617noreply@blogger.com0tag:blogger.com,1999:blog-6500227.post-74590718426737756752008-09-12T16:08:00.000-05:002008-09-29T16:15:22.528-05:00

Avery Cohen of Metrist Partners presented to the Chicago Joomla! Users on Wednesday 9/10/08. The talk focused on practical SEO tips for marketers and web site developers, showing how they can work together to optimize a web site for sales and lead generation. Seo Presentation 200809View SlideShare presentation or Upload your own. (tags: seo joomla)

Averyhttp://www.blogger.com/profile/13876355402277707617noreply@blogger.com0tag:blogger.com,1999:blog-6500227.post-25435789227282290402008-09-05T08:54:00.004-05:002008-09-05T10:07:29.186-05:00

Abbey Klaassen's article on Gates and Seinfeld on AdAge.com (a Metrist client) reminded that, watching the Republican Convention the other evening with the sound off while talking with a friend, I saw Jerry Seinfeld apparently selling shoes to Bill Gates. Thanks to a link on the Klaassen piece, I've seen the Seinfeld Gates ad on YouTube, I see 90 seconds of pure image advertising that could be

Kenhttp://www.blogger.com/profile/05887024343660525848noreply@blogger.com0tag:blogger.com,1999:blog-6500227.post-30075422789429231872008-08-18T19:30:00.004-05:002008-08-18T19:37:29.513-05:00

The Chicago Technology Insiders Summit was held at the Illinois Technology Association (ITA) facility on Thursday, August 14, 2008. There were three panels: 1. Raising Equity -- Venture Capital firms talk about funding Chicago entreprenuerial companies. 2. Maximizing Equity -- Successful CEO's of funded Chicago firms. 3. Sweat Equity -- Leaders of Chicago startups in various stages of development

Averyhttp://www.blogger.com/profile/13876355402277707617noreply@blogger.com0tag:blogger.com,1999:blog-6500227.post-75610588299898248182008-08-14T22:06:00.003-05:002008-08-14T22:30:39.358-05:00

In a rare public speaking engagement, Chicago tech scene gadfly Ron May took one of the half-hour spots at SocialDevCamp Chicago 2008, on August 9, 2008. The event, styled on the BarCamp model of loosely-organized informal presentations and opportunities for techies and entrepreneurs to exchange ideas and hold impromptu working sessions. The SocialDevCamp event focused on Social Networking on

Averyhttp://www.blogger.com/profile/13876355402277707617noreply@blogger.com0tag:blogger.com,1999:blog-6500227.post-49092342602279127112008-08-05T06:25:00.010-05:002008-08-18T20:36:09.532-05:00

I spent 15 years as the financial analyst and analysis manager of A Defunct Former Catalog House, and later built mailing lists for catalog retailers and financial services companies. Here are the three most important things I learned from retail advertising, and what I think they mean for online. 1. Behavior trumps demographics. Neighbors are very different, at least in their retail actions.

Kenhttp://www.blogger.com/profile/05887024343660525848noreply@blogger.com0tag:blogger.com,1999:blog-6500227.post-21615859105346642132008-07-21T11:50:00.003-05:002008-07-21T13:35:22.716-05:00

I always read obituaries, whence I take history in small bites. And I learn such interesting things in those obituaries, such as the fact that the world's first business computer was not owned by IBM, Procter & Gamble, or General Motors, but by a chain of English tea shops, J. Lyons & Company Lyons, like the retailer where I did my analytic apprenticeship, is now defunct. However, in the

Kenhttp://www.blogger.com/profile/05887024343660525848noreply@blogger.com0tag:blogger.com,1999:blog-6500227.post-3008717116261468352008-07-19T21:13:00.001-05:002008-08-17T21:16:28.143-05:00

The whirlwind Online Marketing Summit (OMS) Tour, sponsored by the national branch of the Business Marketing Association (BMA), visited Chicago on July 17. I attended the first OMS in San Diego a couple of years ago, and I was glad to hear that organizer Aaron Kahlow was touring the event around the country this summer. I've spoken with Aaron, and the OMS tour joins two things he is passionate

Averyhttp://www.blogger.com/profile/13876355402277707617noreply@blogger.com0tag:blogger.com,1999:blog-6500227.post-35767904432350732132008-06-17T22:57:00.003-05:002008-06-17T23:08:47.506-05:00

The MIT-EF White Board Challenge gives emerging companies and entrepreneurs in the Chicago area an opportunity to give a five-minute presentation on an innovative business concept, with over $5,000 in prizes going to the top three presentations. There were 67 applications, from which 13 finalists were selected to present at tonight’s event. The finalists showcased innovation from a wide range of

Averyhttp://www.blogger.com/profile/13876355402277707617noreply@blogger.com0tag:blogger.com,1999:blog-6500227.post-55517552359435865772008-06-09T16:42:00.004-05:002008-06-09T19:09:12.548-05:00

Time for online marketing analysts in Chicago and elsewhere, and online marketing managers in Chicago and elsewhere, to get ready for the coming hundredfold or more increase in mobile usage. Motorola will tell us they told us so, but I'm guessing Apple's $199 iPhone, and the upcoming Google open-source Android phone, will provide the great usage expansion into profitability of the mobile

Kenhttp://www.blogger.com/profile/05887024343660525848noreply@blogger.com0tag:blogger.com,1999:blog-6500227.post-51918273733527498902008-05-11T17:20:00.000-05:002008-06-11T17:25:51.319-05:00

Moto CMO Eduardo Conrado spoke to Chicago's Business Marketing Association (BMA), describing how Motorola transitioned from product-focused marketing to solutions, and how interactive marketing was at the center of the transformation. Eduardo Conrado, is Motorola Corporate VP of Global Marketing & Communication for Business & Technology. He oversees global marketing for three of the four major

Averyhttp://www.blogger.com/profile/13876355402277707617noreply@blogger.com0tag:blogger.com,1999:blog-6500227.post-5062835842424179942008-05-07T10:28:00.008-05:002008-05-07T10:58:10.113-05:00

Sometimes the jargon we use makes it more difficult to understand what is actually quite simple. Today on LinkedIn answers, I saw a question from a young woman in Romania. She asked, " Can you estimate the viral traffic? If so what is the percentage we are talking about? So, what is "viral traffic"? It's activity arising from viral marketing, which Wikipedia defines as "marketing techniques that

Kenhttp://www.blogger.com/profile/05887024343660525848noreply@blogger.com0tag:blogger.com,1999:blog-6500227.post-39565338400428779252008-04-30T00:09:00.000-05:002008-04-30T00:10:57.878-05:00

If you are an election junkie, as I am, you've probably seen the election map that CNN's John King manipulates in a manner that conjures another John (Anderton), the homicide detective Tom Cruise played in Minority Report. Jacques Steinberg's NYTimes story about King and his Perceptive Pixel screen, explains that King, a wire service reporter before joining CNN, had difficulty making the

Kenhttp://www.blogger.com/profile/05887024343660525848noreply@blogger.com0tag:blogger.com,1999:blog-6500227.post-78835930965215308962008-03-04T15:54:00.006-06:002008-04-19T21:26:39.917-05:00

Online publishers: Make the most of content in 2008AS I've said, Spring is just around the corner and it's spring cleaning time --- including site redesign, editorial refocusing, and email program review --- for several of my publishing clients. For many publishers, usage patterns tend to be relatively consistent during the spring months, and usage is a lot like fall patterns. This makes it a

Kenhttp://www.blogger.com/profile/05887024343660525848noreply@blogger.com0tag:blogger.com,1999:blog-6500227.post-71223411410028996762008-02-17T21:19:00.012-06:002008-03-03T08:21:02.183-06:00

Don't Call it Data Mining!OK, it feels like a time to throw out a manifesto and a would-be meme. Who among you has not heard of IBM researchers finding in British supermarket scanner data a link between purchases of beer and diapers? And who among you has heard of the size of the stream of income that came from this insight? As I suspected -- these are legendary stories among marketing

Kenhttp://www.blogger.com/profile/05887024343660525848noreply@blogger.com0tag:blogger.com,1999:blog-6500227.post-42429105778246733192008-02-13T00:18:00.009-06:002008-03-04T17:09:21.947-06:00

Parsing the opportunity in site redesign It's site redesign time for several of my content clients, and a great time to place our bets as to where to put test site improvements and program improvements. When we redesign, we are not merely trying to make our pages prettier, we are testing to find what can be made more productive by changes to program, format, or focus. Now's the time -- use the

Kenhttp://www.blogger.com/profile/05887024343660525848noreply@blogger.com0tag:blogger.com,1999:blog-6500227.post-70407614223998850572008-02-05T01:44:00.000-06:002008-02-05T02:06:38.075-06:00

SEO - Duplicate Content, when employees blog...A recent email from a client asked about handling duplicate content: I know that having duplicate copy is bad but I'm wondering if I can get away with two things: 1. One of our high-tech gurus wants to update his personal blog and have me copy or syndicate the post on our company blog. I have added links and for key words I change his spelling. Will

Averyhttp://www.blogger.com/profile/13876355402277707617noreply@blogger.com0tag:blogger.com,1999:blog-6500227.post-58399937019509387782008-01-31T11:32:00.000-06:002008-02-05T01:54:27.404-06:00

Google Analytics sponsors Web Analytics Wednesday in Chicago in February Web Analytics Wednesday in Chicago, which my esteemed colleague Avery Cohen has been organizing since 2006, has a special sponsor, Google, in February. WAW-Chi is always a lively discussion, and we you to join us (use the link above).

Kenhttp://www.blogger.com/profile/05887024343660525848noreply@blogger.com0tag:blogger.com,1999:blog-6500227.post-49208726381164874032008-01-23T09:30:00.000-06:002008-01-23T09:40:05.370-06:00

Making a (small) killing from killer web apps ZDNet's Phil Wainewright claims that Amazon DevPay hasn't had the attention it deserves. In How to really make money with Web 2.0 he asserts that DevPay will have a similar impact on real economics (as opposed to startup valuation economics) for online applications as Google AdSense has for online content.As end users of online apps, not advertisers,

Kenhttp://www.blogger.com/profile/05887024343660525848noreply@blogger.com0