tag:blogger.com,1999:blog-65002272008-06-17T23:08:47.473-05:00Internet Marketing Strategy and ImplementationKenhttp://www.blogger.com/profile/05887024343660525848noreply@blogger.comBlogger36125tag:blogger.com,1999:blog-6500227.post-35767904432350732132008-06-17T22:57:00.003-05:002008-06-17T23:08:47.506-05:00MIT-EF White Board Challenge Showcases Chicago-area InnovatorsThe MIT-EF White Board Challenge gives emerging companies and entrepreneurs in the Chicago area an opportunity to give a five-minute presentation on an innovative business concept, with over $5,000 in prizes going to the top three presentations.
There were 67 applications, from which 13 finalists were selected to present at tonight’s event. The finalists showcased innovation from a wide range ofAveryhttp://www.blogger.com/profile/13876355402277707617noreply@blogger.comtag:blogger.com,1999:blog-6500227.post-55517552359435865772008-06-09T16:42:00.004-05:002008-06-09T19:09:12.548-05:00Apple Opens the Mobile LandrushTime for online marketing analysts in Chicago and elsewhere, and online marketing managers in Chicago and elsewhere, to get ready for the coming hundredfold or more increase in mobile usage. Motorola will tell us they told us so, but I'm guessing Apple's $199 iPhone, and the upcoming Google open-source Android phone, will provide the great usage expansion into profitability of the mobile Kenhttp://www.blogger.com/profile/05887024343660525848noreply@blogger.comtag:blogger.com,1999:blog-6500227.post-51918273733527498902008-05-11T17:20:00.000-05:002008-06-11T17:25:51.319-05:00Motorola CMO Conrado on Transforming B2B MarketingMoto CMO Eduardo Conrado spoke to Chicago's Business Marketing Association (BMA), describing how Motorola transitioned from product-focused marketing to solutions, and how interactive marketing was at the center of the transformation.
Eduardo Conrado, is Motorola Corporate VP of Global Marketing & Communication for Business & Technology. He oversees global marketing for three of the four major Averyhttp://www.blogger.com/profile/13876355402277707617noreply@blogger.comtag:blogger.com,1999:blog-6500227.post-5062835842424179942008-05-07T10:28:00.008-05:002008-05-07T10:58:10.113-05:00Measuring Viral activitySometimes the jargon we use makes it more difficult to understand what is actually quite simple. Today on LinkedIn answers, I saw a question from a young woman in Romania. She asked, "
Can you estimate the viral traffic? If so what is the percentage we are talking about?
So, what is "viral traffic"? It's activity arising from viral marketing, which Wikipedia defines as "marketing techniques thatKenhttp://www.blogger.com/profile/05887024343660525848noreply@blogger.comtag:blogger.com,1999:blog-6500227.post-39565338400428779252008-04-30T00:09:00.000-05:002008-04-30T00:10:57.878-05:00CNN's Big Board: Data Visualization Writ LargeIf you are an election junkie, as I am, you've probably seen the election map that CNN's John King manipulates in a manner that conjures another John (Anderton), the homicide detective Tom Cruise played in Minority Report. Jacques Steinberg's NYTimes story about King and his Perceptive Pixel screen, explains that King, a wire service reporter before joining CNN, had difficulty making the Kenhttp://www.blogger.com/profile/05887024343660525848noreply@blogger.comtag:blogger.com,1999:blog-6500227.post-78835930965215308962008-03-04T15:54:00.006-06:002008-04-19T21:26:39.917-05:00Online publishers: Make the most of content in 2008AS I've said, Spring is just around the corner and it's spring cleaning time --- including site redesign, editorial refocusing, and email program review --- for several of my publishing clients. For many publishers, usage patterns tend to be relatively consistent during the spring months, and usage is a lot like fall patterns. This makes it a Kenhttp://www.blogger.com/profile/05887024343660525848noreply@blogger.comtag:blogger.com,1999:blog-6500227.post-71223411410028996762008-02-17T21:19:00.012-06:002008-03-03T08:21:02.183-06:00Don't Call it Data Mining!OK, it feels like a time to throw out a manifesto and a would-be meme.
Who among you has not heard of IBM researchers finding in British supermarket scanner data a link between purchases of beer and diapers? And who among you has heard of the size of the stream of income that came from this insight?
As I suspected -- these are legendary stories among marketing Kenhttp://www.blogger.com/profile/05887024343660525848noreply@blogger.comtag:blogger.com,1999:blog-6500227.post-42429105778246733192008-02-13T00:18:00.009-06:002008-03-04T17:09:21.947-06:00Parsing the opportunity in site redesign
It's site redesign time for several of my content clients, and a great time to place our bets as to where to put test site improvements and program improvements.
When we redesign, we are not merely trying to make our pages prettier, we are testing to find what can be made more productive by changes to program, format, or focus.
Now's the time -- use the Kenhttp://www.blogger.com/profile/05887024343660525848noreply@blogger.comtag:blogger.com,1999:blog-6500227.post-70407614223998850572008-02-05T01:44:00.000-06:002008-02-05T02:06:38.075-06:00SEO - Duplicate Content, when employees blog...A recent email from a client asked about handling duplicate content:
I know that having duplicate copy is bad but I'm wondering if I can get away with two things:
1. One of our high-tech gurus wants to update his personal blog and have me copy or syndicate the post on our company blog. I have added links and for key words I change his spelling. WillAveryhttp://www.blogger.com/profile/13876355402277707617noreply@blogger.comtag:blogger.com,1999:blog-6500227.post-58399937019509387782008-01-31T11:32:00.000-06:002008-02-05T01:54:27.404-06:00Google Analytics sponsors Web Analytics Wednesday in Chicago in February
Web Analytics Wednesday in Chicago, which my esteemed colleague Avery Cohen has been organizing since 2006, has a special sponsor, Google, in February. WAW-Chi is always a lively discussion, and we you to join us (use the link above).Kenhttp://www.blogger.com/profile/05887024343660525848noreply@blogger.comtag:blogger.com,1999:blog-6500227.post-49208726381164874032008-01-23T09:30:00.000-06:002008-01-23T09:40:05.370-06:00Making a (small) killing from killer web apps ZDNet's Phil Wainewright claims that Amazon DevPay hasn't had the attention it deserves. In How to really make money with Web 2.0 he asserts that DevPay will have a similar impact on real economics (as opposed to startup valuation economics) for online applications as Google AdSense has for online content.As end users of online apps, not advertisers,Kenhttp://www.blogger.com/profile/05887024343660525848noreply@blogger.comtag:blogger.com,1999:blog-6500227.post-28742978046532352162008-01-16T16:03:00.000-06:002008-02-05T02:07:39.491-06:002008 Technology Forecast
MIT – Enterprise Forum and Chicagoland Entrepreneurial CenterChicago, January 15, 2008
The panelists covered four areas of technology:
Energy and sustainability: Adam Cohen, Deputy Associate Laboratory Director for Physical Sciences at Argonne National Laboratory
Medical Technology : Linette Demers, Senior Consultant for Sg2
Mobile Technology : Thomas Lee, Averyhttp://www.blogger.com/profile/13876355402277707617noreply@blogger.comtag:blogger.com,1999:blog-6500227.post-48932537056708435712008-01-07T17:46:00.000-06:002008-01-10T15:26:50.697-06:00Google is Up, but Don't Count Yahoo Out
AdAge's Digital editor Abbey Klaassen, dubbed a CES "non-booth-babe" today by Gizmodo (eyes on the technology, guys), noted recently that Google's search share was still increasing at Yahoo, algorithm-touting Ask.com, and others' expense (subscription to AdAge required to see the entire article).
That may be, but here is something I've I noticed for manyKenhttp://www.blogger.com/profile/05887024343660525848noreply@blogger.comtag:blogger.com,1999:blog-6500227.post-70066650080737429422007-12-15T15:13:00.000-06:002008-02-05T02:04:15.625-06:00SEM and CAM as R&D
A powerful but, I think, underappreciated benefit of Search Engine Marketing (SEM) along with the subset of Content Ad Marketing (CAM) is that it provides an incredibly inexpensive means of fine-tuning Marketing Research and Development, from strategic to tactical marketing purposes.
SEM and CAM deliver copy-testing and concept testing at rapid turnaround and low cost. Kenhttp://www.blogger.com/profile/05887024343660525848noreply@blogger.comtag:blogger.com,1999:blog-6500227.post-34650088625065085352007-12-04T17:02:00.001-06:002007-12-04T17:11:54.017-06:00Everything is Miscellaneous: David Weinberger on Embracing the Chaos
David Weinberger, co-author of "The Cluetrain Manifesto", spoke at Mobium Creative's Big Frontier event on Monday. His new book is "Everything is Miscellaneous". Weinberger says he has an ongoing debate with Andrew Keen, the last speaker at Mobium's Big Frontier series.
Summary:
Everything is being digitized. By "everything", Averyhttp://www.blogger.com/profile/13876355402277707617noreply@blogger.comtag:blogger.com,1999:blog-6500227.post-18840307845921878252007-11-01T16:59:00.001-05:002008-03-02T11:32:19.193-06:00The Arc of a Story
It's been interesting today watching how a big story develops on line. One of my clients has had a story viral enough to be interesting to watch as it developed hour by hour: Former Dentsu Creative Sues Over Trips to Brothel, Bathhouse, Sharapova Shoot, and and The Dirty Details of the Dentsu Suit.
This gets me to the analytics issue: Individual page reporting on HBX Kenhttp://www.blogger.com/profile/05887024343660525848noreply@blogger.comtag:blogger.com,1999:blog-6500227.post-60039220673254221072007-09-18T13:16:00.000-05:002007-09-18T13:39:37.463-05:00More Convergence
We have been seeing (and participating in) a convergence of Internet Marketing disciplines. Ken and I started out seven years ago focusing on Web Analytics and Conversion Optimization. We focused on Processes and Behavioral Segmentation. Now we see Email, Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Web Analytics all as part a spectrum of Internet Averyhttp://www.blogger.com/profile/13876355402277707617noreply@blogger.comtag:blogger.com,1999:blog-6500227.post-90044060201472033762007-05-01T11:50:00.000-05:002007-09-18T13:47:56.897-05:00Getting Finance and Marketing to Common Ground and Common Cause
In her Monday 1to1 weekly newsletter, Martha Rogers recommends rapprochement between the CFO and the CMO.
I'd extend that to marketing directors and their financial analyst counterparts. Learn a common language that takes from both of your tool kits, and work together to build stronger selling and service "machinery".
I'd like Kenhttp://www.blogger.com/profile/05887024343660525848noreply@blogger.comtag:blogger.com,1999:blog-6500227.post-33235843427770489402007-03-06T21:19:00.000-06:002007-09-18T13:50:26.603-05:00The Mystery of the Missing Links: Why are web site Visits Down 30%?Inbound links are the key to Search Engine Optimization. For publishers, a well-cited web site is a source of high page rank and more traffic from search engines. SEO experts often stress the importance of being linked by “high value” web sites for giving your web site a boost. But the search engines also know that thousands of Averyhttp://www.blogger.com/profile/13876355402277707617noreply@blogger.comtag:blogger.com,1999:blog-6500227.post-12833807287769158662007-03-01T16:35:00.000-06:002007-09-18T13:52:02.303-05:00Should I Spend more on Google Ad Words?
After reading the Comscore article talking about how Yahoo’s new update has improved click-through rates, an acquaintance wrote the following:
I do only use Google Adwords. My budget of $10 per day always gets reached. According to a recent come-on from Google, I could up my budget to $50 per day at my current bids and the current search traffic. I am Averyhttp://www.blogger.com/profile/13876355402277707617noreply@blogger.comtag:blogger.com,1999:blog-6500227.post-1080755745239386082006-11-23T12:28:00.000-06:002006-11-23T12:36:22.200-06:00Defining Terms: "Web Analytics" vs. "Web Metrics"
Jim Sterne at marketingprofs.com once wrote a short article on "Web Metrics vs. Web analytics" (you may need to register at his site to see it). I don't agree with his distinction: that "web metrics" has to do with the larger Internet, while "web analytics" looks at "what goes on inside a particular site".
The word "web" is used by most of us as Kenhttp://www.blogger.com/profile/05887024343660525848noreply@blogger.comtag:blogger.com,1999:blog-6500227.post-1164089766249616982006-11-21T00:04:00.000-06:002006-11-21T00:17:34.376-06:00Networking Events: Sunrise Solutions, Highland Park, Illinois
Yesterday I attended Sunrise Solutions, a Chicago area networking event run by Steve Fretzin and Jim Rosas of Sales Results, Inc. The sponsors bill the event as "the newest and most exciting hybrid in networking events in the Chicago-land area," and it is.
The event is a stand out because of its unique use of small break-out groups. Averyhttp://www.blogger.com/profile/13876355402277707617noreply@blogger.comtag:blogger.com,1999:blog-6500227.post-1160023983522184222006-10-04T23:43:00.000-05:002006-10-11T10:06:04.106-05:00Live from New York -- it's WebSideStory Active Insights!
While many of my colleagues are out at the bar of the W hotel (or were when I started writing), I thought I'd share my notes from today's sessions at Web Site Story's Active Insights conference.
1. New Site Search
The Wow! item for today was the introduction of the new release of WSS Search, an Ajax-supported site search product. The Averyhttp://www.blogger.com/profile/13876355402277707617noreply@blogger.comtag:blogger.com,1999:blog-6500227.post-1159551171074714082006-09-29T12:00:00.000-05:002006-09-29T12:32:52.053-05:00October is shaping up to be an exciting month, and not just because it ends with Halloween. Here are four upcoming events that might help make your Internet marketing strategy pay off:
1) HBX Active Insights
Ken and I will be attending the HBX "Active Insights" conference in New York, October 3-5. If you use HBX Analytics reporting from Web Side Story or if you are considering HBX for your web Averyhttp://www.blogger.com/profile/13876355402277707617noreply@blogger.comtag:blogger.com,1999:blog-6500227.post-1147274346390908412006-05-10T09:41:00.000-05:002006-05-10T12:10:26.306-05:00Caveat lector:
There are two kinds of people in this world: Those who believe there are two kinds of people in this world, and those who do not.
Facing digital competition
Asserted:
Businesses who compete have three kinds of competitors: predators, prey, and scrappers. Looking out at "our" competitors, there may be some who are taking what "should be" ours, but of whose lunch we never taste (Kenhttp://www.blogger.com/profile/05887024343660525848noreply@blogger.com