Wednesday, September 16, 2009
Adobe to buy Omniture
I'm sure you have now seen the news that Adobe Systems has announced its intention to purchase Omniture, the providers of some of the most important online and cross-channel analytic products offered today.
It is an interesting play for Adobe. As more and more applications of their trditional applications will be served "in the cloud" and perhaps undercut by open source equivalents, Adobe is buying the leader in high-end online analytics, a business that is only reaching its stride as a way for businesses to cut unproductive expense and increase revenue.
Labels: Adobe, marketing analytics, Omniture, online analytics
