Tuesday, July 28, 2009
#measure is the new Twitter hashtag for Analytics (buh-bye, #wa!)
Web analytics guru Eric Petersen, who initiated #wa as the Twitter hashtag for analytics, to the consternation of web metrics types who really didn't care about news from the state of Washington, just announced #measure as the new analytics hashtag. Let the wild rumpus resume without an excess of news from the NorthWest!
Labels: #measure, #wa, Chicago Web Analytics, Eric Petersen, web metrics
Monday, January 05, 2009
Avery is speaking at Joomla Chicago on January 14th
My colleague and co-blogger Avery Cohen is presenting "Analytically Speaking: Using Google Analytics to Improve your Web-based Marketing Efforts" to the Joomla Chicago user group on January 14th, at the offices of the Acquity Group, 500 Madison Street in Chicago (that's the tower over the Ogilvie Transportation Center), at 12:10 pm. The talk will include a brief recap of his well-received Search Engine Optimization talk last fall. RSVP for Avery Cohen on Google Analytics and Web Marketing here.
For those of you interested in the Joomla Content Management System, there is also a Joomla 101 in the same room at 11 AM on 1/14. I've just built my third Joomla 1.5 site, so I know I'll be there.
For those of you interested in the Joomla Content Management System, there is also a Joomla 101 in the same room at 11 AM on 1/14. I've just built my third Joomla 1.5 site, so I know I'll be there.
Labels: Avery Cohen, Chicago Web Analytics, Google Analytics, Joomla Chicago, search engine optimization, seo
Friday, September 05, 2008
Gates and Seinfeld: the return of image advertising
Abbey Klaassen's article on Gates and Seinfeld on AdAge.com (a Metrist client) reminded that, watching the Republican Convention the other evening with the sound off while talking with a friend, I saw Jerry Seinfeld apparently selling shoes to Bill Gates. Thanks to a link on the Klaassen piece, I've seen the Seinfeld Gates ad on YouTube, I see 90 seconds of pure image advertising that could be the beginning of Bill Gates as Dave Thomas, Orville Redenbacher, or Harlan Sanders. And KFC waited until the Colonel had died before they made his cartoon character shake booty, as Gates did.
So, how does the marketer with a smaller ad budget than Microsoft's do image advertising? Search Engine Marketing (SEM) and Content Ad Marketing (CAM) with messages intended to establish a brand message in 25 characters of headline, 70 characters of elucidation, and a URL. Ads clicked through by enough bloggers and journalists begin the outside referrals that build Search position for the long term, Google willing. [Commercial message: We at Chicago online marketing firm Metrist Partners have done this with clients in fields as diverse as software and political advocacy].
So, how does the marketer with a smaller ad budget than Microsoft's do image advertising? Search Engine Marketing (SEM) and Content Ad Marketing (CAM) with messages intended to establish a brand message in 25 characters of headline, 70 characters of elucidation, and a URL. Ads clicked through by enough bloggers and journalists begin the outside referrals that build Search position for the long term, Google willing. [Commercial message: We at Chicago online marketing firm Metrist Partners have done this with clients in fields as diverse as software and political advocacy].
Labels: Chicago Web Analytics, Gates, image advertising, Metrist Partners, online advertising, Search Engine Marketing, Seinfeld
