Tuesday, March 31, 2009
Allstate's Social Media Play
| Allstate has released their new viral media play, Friender Benders. This imaginative use of flash animation is reminiscent of Office Depot's highly successful "Elf Yourself" campaign, which ComScore credited as being a primary driver of 150% increases in Office Depot online sales. I found it easy to use and pretty funny. There are four animations, and you can see the different ones by clicking on the people in the pile-up at the end of the video, which gives it a strong social media kick. |
Labels: allstate insurance, friender benders, social media, viral marketing
