Monday, January 07, 2008
Google is Up, but Don't Count Yahoo Out
AdAge's Digital editor Abbey Klaassen, dubbed a CES "non-booth-babe" today by Gizmodo (eyes on the technology, guys), noted recently that Google's search share was still increasing at Yahoo, algorithm-touting Ask.com, and others' expense (subscription to AdAge required to see the entire article).
That may be, but here is something I've I noticed for many of my content clients: Yahoo is in many cases the biggest referrer of current content. Many use Google as a spell-checking address box, typing the site name or variant there rather than using their browser's address box, and those "non-search searches" represent a large volume of Google referrals. My takeaway: don't dismiss Yahoo, for as unhip as it seems to be, it is still a strong potential source of referrals.
Is anyone else seeing similar referral patterns?
Labels: Abbey Klaassen, ask.com, Google, Organic search, Yahoo
