Monday, January 05, 2009

Avery is speaking at Joomla Chicago on January 14th 

My colleague and co-blogger Avery Cohen is presenting "Analytically Speaking: Using Google Analytics to Improve your Web-based Marketing Efforts" to the Joomla Chicago user group on January 14th, at the offices of the Acquity Group, 500 Madison Street in Chicago (that's the tower over the Ogilvie Transportation Center), at 12:10 pm. The talk will include a brief recap of his well-received Search Engine Optimization talk last fall. RSVP for Avery Cohen on Google Analytics and Web Marketing here.

For those of you interested in the Joomla Content Management System, there is also a Joomla 101 in the same room at 11 AM on 1/14. I've just built my third Joomla 1.5 site, so I know I'll be there.

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# posted by Ken : 2:06 PM

Monday, December 22, 2008

Avoiding the most useless words on a website 

The appropriately-named Rich Page gives three arguments for avoiding the ubiquitous "click here" link on web pages, and using more descriptive links, such as "learn about our search engine optimization services".

His Big Three reasons:
  1. Links should always be calls to action (e.g. "click here" being only a means to a useful action)
  2. "Click here" and "read more" are relatively meaningless
  3. Avoiding unnecessary words
I'll add a fourth: links that include important keywords (as in the link I've added above) will likely improve Google relevance, increasing visitors to the page and the linked page, as well as improving the page's conversion rate.

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# posted by Ken : 8:32 AM

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