Speaking at a recent Joomla Chicago meeting, I confirmed that many savvy, experienced web developers are reluctant to try A/B testing. But A/B testing on a Joomla website is easy once you know how to use Google Content Experiments! Content Experiments, part of Google Analytics, runs the A/B testing of page versions for you, and there’s a Joomla Plugin that places all the needed Google Content Experiments onto your website pages for you. All that you need to do is create two (or more) versions of the page to test!
There are three reasons our clients and colleagues give for not to using A/B tests when contemplating changes to their websites:
- Your website is perfect and couldn’t be any better. That, or you don’t want to be shown to have been wrong about the design, copy, or offer of your current page. Get over it by visiting Which Test Won.
- You lack capacity to produce alternative creative, or have no online marketing management processes for creating well structured tests and evaluating test results. In that case, view the slide share below and give us a call!
- You think that adding Google Experiments to your WordPress website is going to be a complex, time-consuming task. Good news for you — it’s easy to run Google Content Experiments on your WordPress website! And yes, there is a WordPress plugin for Google Content Experiments.
Walk through the slides below to see how to run Google Analytics Content Experiments on a Joomla website, in five easy steps: