Metrist Partners provides analytics resources for its clients, delivering weekly, monthly or quarterly analyst assessments of Internet marketing activities and results, creating a culture of continual improvement and transforming marketing from an expense to an integrated part of the revenue stream with clear and measurable return on investment.

Avery Cohen Avery Cohen helps marketers use interactive media to gain actionable insights into customer needs. At Metrist Partners, Avery has helped companies rethink their brand experience, optimize web sites and troubleshoot drops in traffic or conversion rates on web sites.

Avery and the staff at Metrist Partners have developed expertise in web analytics, search engine optimization, search advertising, email marketing, test design and social media. Metrist Partners engages with strategic visions and executes successful Internet marketing tactics on behalf of clients in diverse industries. Clients include Advertising Age, Crain’s Chicago Business, and Peapod.

Prior to founding Metrist Partners, Avery held leadership positions in information technology and Business Intelligence. During that time, he helped organizations collect, design, manage, develop and interpret data from their business systems. He worked in a wide variety of industries, and with clients that include Fortune 500 business managers, marketing executives and entrepreneurs. His experience includes supporting and developing a state-of-the-art planning and forecasting system for an international business, managing information technology and introducing new technologies for Fortune 100 companies, and managing consultants on an extensive range of business intelligence platforms.

Ken Novak, a founding Principal of Metrist Partners, has been helping retail, publishing, and service businesses market more effectively for more than 20 years. Trained in the MBA and Ph.D programs of the University of Chicago, and then in real-world direct marketing at Montgomery Ward, Cogit, and Experian, Ken applies quantitative analysis and vivid reporting that complement the creative and operational efforts of his clients. His role: identify both underperformance and opportunity, and then work with clients to respond effectively to both. Recent clients include Crain Communications, Putman Publishing and Clear Channel.