Metrist Marketing, Upcoming Events

Workshops and Seminars

Growing Your Business with Internet Marketing:

“We moved further in the 4 weeks of [the] workshop than in the 5 months of trying to do it alone.  He is able to speak to the concerns of neophytes as well as those who are up and running. “  Don S., Business Owner.

A series of four seminars designed to help business owners and marketing managers transform their Internet presence into a high-performing source of leads and sales.  Limited to 8 participants

Seminar topics include:

  1. Setting Goals and tracking results with Google Analytics
  2. Search Engine Optimization that Works for You
  3. Email Newsletters that Add Value
  4. Social Networking that Builds Your Customer Base

Next classes: Contact us for dates.

Cost: $650 for the seminar series if you contact us and pay by check; $675 if you register on-line and use a credit card.

For information, contact Susan Shulman (susan@metrist.com)

 Avery Cohen - Internet Marketing Workshop Instructor

Here’s what participants are saying about our seminar series:

  • “Fantastic class! Looking forward to implementing these learnings right away.” Karen P., Business Owner
  • “Your workshop on SEO was very informative and motivating. Your session provided me with a clear direction of the how’s and why’s.  I am now excited to get started!.” Susan M., Business Owner
  • “Direct and simple! Great start to understanding Google Analytics.”  Ceci M., Business Owner

Faculty: Our Internet Marketing workshop instructors have extensive experience in on-line marketing with businesses in a wide range of industries and sizes, from Fortune 100 to start-up entrepreneurs.

Curriculum: You will learn to make the most of your on-line marketing initiatives. You will set goals for the coming year, learn to track results and gain insights into adapting to your customer needs. This series of small classes provides a hands-on approach with instructor-lead peer coaching.

Next classes: Contact us for dates.

Cost: $650 for seminar series if you contact us and pay by check; $675 if you register on-line and use a credit card.

For information, contact Susan Shulman (susan@metrist.com) or

Workshop Topics

Web Sites that Deliver

  • Identify your business goals and determine how your web site will meet those goals.
  • Evaluate content and calls-to-actions based on those goals.
  • Measure the site’s effectiveness using Google Analytics, and determine site revisions based on those measurements.
  • Create an on-line marketing plan that puts you in control of your results.
  • Convert more site visitors to leads and customers.

Search Engine Optimization Works for You

  • Assess your current site for SEO best practices.
  • Provide tips on site content, site structure, and linking strategies.
  • Measure SEO effectiveness using Google Analytics.

Email Newsletters that Add Value

  • Learn how to create value-added email programs.
  • Build a list of 12 email topics to send this year.
  • Evaluate and optimize email performance.
  • Segment email lists for better results.
  • Test alternative email executions.

Using Social Networking Sites to Build Your Customer Base

  • Identify Social Networking Sites that are relevant to your personal and professional life.
  • Discover how and why to use Social Networks.
  • Review and revise your social networking profiles.
  • Linking strategies for social networking.
  • Track the effects of Social Networks on your online marketing plan.

Next classes:  Contact us for dates.
 

Cost: $650 for seminar series if you contact us and pay by check; $675 if you register on-line and use a credit card.

For more information, contact Susan Shulman (susan@metrist.com)