Sales vs. Marketing

Content Management Systems CMS Expo 2013When it comes to a sales organization’s bottom line, business owners and executives know that separating marketing from sales can lead to skewed results. An integrated bottom line is where monthly content initiatives and result metrics are shared between Sales and Marketing. At CMS Expo, online marketing expert , Avery Cohen, will unveil the process required to meld Sales and Marketing’s goals into an integrated bottom line.  Read more . . .

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