Metrist Partners’ Avery Cohen will be speaking at the 2013 CMS Expo.
Avery Cohen’s three sessions at CMS Expo 2013:
Panel: Content Marketing & Sales for Maximum ROI
Problem: CMS and marketing investments fail to meet ROI expectations when sales and marketing don’t fully collaborate
Solution: Our panel will discuss ways sales and marketing can collaborate to create effective content marketing campaigns
How can CMS technology enhance corporate revenue? Our panel will discuss the technologies and business processes that enable content marketing to reach potential customers and build relationships that support a better sales process.
We will show how companies, from enterprise to entrepreneur, can get marketing and sales to collaborate and offer rich experiences that leverage a wide range of available tools.
The panel will address:
- What is the customer’s journey, and how can we, as marketers, help them buy from us?
- How can we make it easy for prospective customers to find us?
- Once they find us, how do we turn prospects into leads and sales?
- How do the best salespeople use content to engage their prospects, and what can marketers learn from them?
- What processes can we put in place to ensure that Sales and Marketing collaborate effectively?
- What can Content Management Systems do to streamline processes and enable us to create not only great content?
- but great experiences for our prospects and sales team?
Is SEO Dead? How Google is Changing Everything
In this session we will review what content managers need to know about changing trends. We will examine best practices, and discuss analytics that get the most out of SEO.
Google hates SEO? Well, maybe “hate” is a little strong… Still, SEO continues to evolve, and so should your tactics for getting found on the Internet. Content is king and Google Plus plays an increasing role. Avery Cohen of Metrist Partners returns to CMS Expo to discuss the many aspects of SEO and Google’s relationship.
Key Points:
- The latest trends in SEO
- SEO best practices, including developing and managing a content plan for your site
- Using google analytics to get the most out of your SEO and produce better business results
Actionable Analyics
Many content marketers are focused on content planning and production. Make the shift from managing content production to managing content effectiveness by using Google Analytics to make on-line marketing a profit center.
Take your site’s content one step further with Google Analytics! Analytics is a powerful tool for setting goals and managing successful content. Avery Cohen of Metrist Partners will share Google Analytics best practices to help you in your web-based-marketing efforts. This session will focus on measuring the effectiveness of your content marketing campaigns with Google Analytics, and showing how to make marketing a profit center, not just an expense. This is a must-attend session for web marketers!
Key Points:
- Implement Google Analytics in your CMS
- Identify and document goals for your web site in Google Analytics
- Use Google Analytics to gain insights into Search Engine Optimization for your web site
- Use Google Analytics to gain insights into how to better meet your business goals