Does your organization get all that it can from your on-line publishing or community site? Do you understand how site visitors are using your website? Are site features useful? Could you improve site navigation? How should you make your site more attractive or more useful? Metrist Partners uses a metrics-based approach to help you take full advantage of your on-line publishing or community […]
Customer Service Portals
Do your Customer Service Portals produce the kind of results you expect? Metrist Partners will help your business make the most of its Customer Service Portal. Through innovative web marketing tools, and thoughtful analysis of statistics, Metrist Partners can help your business: Reduce costs affiliated with customer service Drive more customer service traffic to your portal Increase customer satisfaction Contact us […]
On-line Sales
Is your retail site doing all it can do for your business? Does your site: Drive increased traffic to your site? Successfully convert traffic to sales? Effectively convert first-time buyers into loyal customers? Metrist Partners uses an array of on-line marketing strategies to optimize you site’s capabilities, including: tools to increase traffic to your website […]
Business Bootstrappers vs. Angel Capital – MIT Enterprise Forum March, 2010
Two scrappy entrepreneurs squared off with two beneficent angel financiers to discuss the state of entrepreneurial innovation at the MIT Enterprise Forum on Tuesday, March 16. The entrepreneurs were Jeff Judge of Interactive Mediums, which provides a platform for managing and implementing mobile ad campaigns, and Chris Hill of PerkSpot which helps corporations communicate and […]
2010 CMS EXPO: Taking Control of Your Website
If you are considering a CMS or are currently using a CMS, you might want to attend the CMS Expo, May 3-5 in Evanston, Illinois. The CMS Expo provides important information to marketers and business owners who want to take control of their web sites. The CMS Expo business track will cover a wide range of issues related to making your web site profitable.
Google Personalized Search – Do you really rank that high?
What You See is NOT What Your Customers Get: The impact of Google’s Personalized Search As of December, 2009, Google has been personalizing your search results. Sites you like show up more frequently in your Google search results. Google figures that the sites you like are the sites you click on for search results or, […]
Social Networking Basics for Marketers and Entrepreneurs
2010 is fast becoming the year of Business Social Media marketing. Two drivers from last year continue to push entrepreneurs and marketers into Online Social Networks. First, Barack Obama proved that it can work in a big way. His presidential campaign used it to motivate people to spread the word. Second, the faltering 2009 economy […]
The Five Biggest Mistakes Companies Make on Their Websites
People often ask whether we see any big “mistakes” on their website. We usually respond with this question, “What are the goals for your site?” Assuming your goals are to generate new leads or sell products and services, here are five “mistakes” we often find on a website: 1. No Planning or No Tracking Who […]
When to Use Paid Search: Making Paid Search Pay For You
Many of our clients are interested in paid search, but question whether it’s worth the effort and cost, and whether it’s right for B2B or just business to consumer. So when should you consider using Paid Search? 1. When You Want More Visitors on Your Site: Being on page one of any search engine results […]
Ad:Tech Chicago — New Media vs. Traditional
Ad:Tech Chicago 2009 With a mouthful title like “Master Class Workshop: Defining the New Media Currency – How to Bring Traditional Media Metrics Online – Or Should We?” we see how Ad:Tech is different from other Internet Marketing conferences. The focus here is on the impact that Internet technology has on the $100B+ advertising industry. […]