Over the course of 2013, the team at NetSphere Strategies spoke with a variety of professionals in B2B procurement… In a world of so many new technologies, why are the manufacturing and distribution industries behind the times when it comes to eCommerce? As it turns out, the reasons are many. From complex sales channels to multiple product lines, B2B business owners are often faced with challenges that retailers aren’t often burdened with.
No matter what your business, this is your season to sell! It’s “Cyber Week,” we’ve heard no end of media talk about Cyber Monday and a record year for on-line consumers. But did you know that it’s also a great time for B2B e-commerce? The addition of “Giving Tuesday” on social media has been boon for non-profits. Have your […]
Your website and its position in search engines is central to the success of your online marketing. For the past three years, people have declared that “SEO is dead.” But is it? Avery Cohen speaks at the December 11 meeting of Joomla Chicago North.
Google Analytics has rearranged their menus to reflect a snappy new mnemonic: ABC – Acquisition, Behavior, and Conversion. Now I have to go change all my workshop and speaker slides! New Google Analytics Menu Options – October 2013
The new options on Google Analytics menus reflect an approach to web metrics that we at Metrist Partners have talked about for a while: A) How do people find your website, B) what do they do once they get there, and C) what are the visit outcomes? Acquisition, Behavior and Conversion.
When it comes to a sales organization’s bottom line, business owners and executives know that separating marketing from sales can lead to skewed results. An integrated bottom line is where monthly content initiatives and result metrics are shared between Sales and Marketing. At CMS Expo, online marketing expert , Avery Cohen, will unveil the process […]
Metrist Partners’ Avery Cohen will be speaking at the 2013 CMS Expo. Avery Cohen’s three sessions at CMS Expo 2013: Panel: Content Marketing & Sales For Maximum ROI Is SEO Dead? How Google is Changing Everything Actionable Analytics Panel: Content Marketing & Sales for Maximum ROI Problem: CMS and marketing investments fail to meet ROI […]
Software marketers prioritize their B2B content marketing differently than their B2B content marketing peers do. B2B software marketers ranked “quality lead generation” higher than other B2B marketers, who tend to value brand awareness and visit acquisition. This according to a white paper recently released by the Content Marketing Institute. What’s important to your business?
A recent controversial update to the Google Image Search user interface is made so that Google’s users can get the benefit of images without visiting the image provider’s website! Many webmasters are reporting dramatic drops in traffic from Google Image Search, despite continued high position. In addition to losing traffic, high-resolution images are shown on Google Image Search using the website’s bandwidth.
Bad news for webmasters, this makes it so that the primary use case behind the new Image Search interface is finding images, not finding websites.
Don’t be afraid of A/B testing — testing changes to your WordPress website is easy once you know how to use Google Content Experiments! Content Experiments is a free feature available to websites using Google Analytics, yet even the most savvy of web developers and designers shy away from trying their own experiments.
Testing changes to your Joomla website is easy once you know how to use Google Content Experiments! Content Experiments, part of Google Analytics, runs the A/B testing of page versions for you, and there’s a Joomla Plugin that places all the needed Google Content Experiments onto your website pages for you. All that you need to do is create two (or more) versions of the page to test!