Search Engine Optimization is constantly changing. I had the opportunity to speak at the Content Management Association’s Chicago meeting on January 27, 2011 (see all the slides), talking about SEO for 2011, trends that are shaping Search, fundamentals of SEO, and tools to help your success.
Past Events
Graphic Design & Branding for Print and Web Presented by Web Trax Studio and Avery Cohen, Metrist Partners January 14, 2010, 9:30am to 11:00am City of Chicago Department of Business Affairs and Consumer Protection City Hall, 121 N. LaSalle St., Room 805 Price: Free! Learn how to connect with your target audience instantly through both […]
Online Marketing Management
Manage your online marketing: set goals and plan content that’s reusable across multiple platforms.
Our analysts assess your marketing effectiveness and work on an ongoing basis to highlight important successes and shortcomings, giving you useful and actionable insights to make the necessary adjustments to all of your internet marketing efforts.
Assessments
It’s important to look before you leap. That’s why we like to start our projects with an assessment of your site. We look at:
- Compliance with Search Engine Optimization best practices
- Web Analytics: Site traffic sources, Web site usage and conversion rates
- Pay-per-click, online advertising, and PR campaigns
Contact us to assess your web site effectiveness
Email Campaigns and Testing
Email marketing campaigns can be cost effective sales tools, as well as an instruments for long-term relationship building. To do this, emails must not only target what your customers buy, but why they buy, as well. Metrist closely monitors your email campaigns so that you discover more about your customers with each click through. Testing […]
Google Analytics
Google Analytics is Google’s free analytics program. Some of the tools provided by Google Analytics, include: detailed statistics about website visitors, assistance with keyword selection, reports on advertising performance, and testing the effectiveness of landing pages. Making the most of Google Analytics can be time consuming and complicated. Metrist Partners has worked extensively with Google […]
Client Success Stories
“The team at Metrist have helped us increase our online sales. Their knowledge of the internet, assessment, and recommendations allowed us to make positive changes to our website. Whether its website analysis, email newsletters, or social media use, I would highly recommend Metrist as a great source for optimizing your online business.”
This is just one of the success stories experienced by Metrist Partners clients.
Implementation and Testing
You want the most from your web site and web marketing initiatives. That is why testing is critical.
Testing provides insights into how customers make choices.
Rather than remaining static, testing enables your web site and other web marketing initiatives to evolve and adjust to new markets and new opportunities, lowering the cost of acquiring new business.
Search Engine Marketing (SEM or Pay-Per-Click Advertising)
SEM (also known as Paid Search or Pay Per Click) refers to the advertisements on the top and sides of search engines like Google, Yahoo, or Bing. Each time a potential customer clicks on those ads, the advertiser pays. Costs per click can range from as little as 10 cents to several dollars per click […]
Search Engine Optimization (Organic Search)
If you put up a website, but search engines put it on page 10, does it really exist? Probably not to new customers or leads—the exact kind of traffic you want and need to drive to your site. It’s important to be seen. Our Chicago based consultants stay up-to-date on the most recent SEO factors […]