Put your web site to work
Is your web site a slacker?
For over eight years, Metrist Partners has been putting web sites to work, delivering effective and insightful web analytics and internet marketing strategies, optimizing our clients’ web sites and expanding their internet marketing capabilities.
The result is new insight into your customer needs and a lower cost of acquiring new business.
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Get more productive visits with Search Engine Optimization
Why do we focus on Search Engine Optimization & Search Strategy?
Following SEO best practices makes your marketing more effective:
- Provides a better customer experience
- Drives brand consistency
- Makes you more connected
- Brings in more customers at a lower cost
Integrated Internet Marketing
Your customers are the winners with integrated Internet Marketing. They can find your products and services and easily take action.
Metrist Partners helps you integrate your web site, email, search marketing, online and offline advertising, social media and public relations into a seamless customer experience.
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Workshops and Seminars
“We moved further in the 4 weeks of [the] workshop than in the 5 months of trying to do it alone. He is able to speak to the concerns of neophytes as well as those who are up and running.” Don S., Business Owner.
Metrist Partners offers workshops on Online Marketing Management, Web Analytics, Search Engine Optimization, Online Advertising and Content Planning.
Avery Cohen is a frequent speaker on these topics in the Chicago area and at national conferences.
Solutions
Online Marketing Management
Manage your online marketing: set goals and plan content that’s reusable across multiple platforms.
Our analysts assess your marketing effectiveness and work on an ongoing basis to highlights important successes and shortcomings, giving you useful and actionable insights to make the necessary adjustments on all of your internet marketing efforts.
Implementation and Testing
Implementation and Testing
You want the most from your web site and web marketing initiatives. That is why testing is critical. Rather than remaining static, testing enables your web site and other web marketing initiatives to evolve and adjust to new markets and new opportunities, lowering the cost of acquiring new business. Testing also helps to find the most effective marketing mix to reach and sell to the most important segments of your audience.
Success
Client Success Stories
“The team at Metrist have helped us increase our online sales. Their knowledge of the internet, assessment, and recommendations allowed us to make positive changes to our website. Whether its website analysis, email newsletters, or social media use, I would highly recommend Metrist as a great source for optimizing your online business.”
This is just one of the success stories experienced by Metrist Partners clients.
Upcoming Events
Workshops and Seminars
“We moved further in the 4 weeks of [the] workshop than in the 5 months of trying to do it alone. He is able to speak to the concerns of neophytes as well as those who are up and running.” Don S., Business Owner.
Metrist Partners offers workshops on Online Marketing Management, Web Analytics, Search Engine Optimization, Online Advertising and Content Planning.
Avery Cohen is a frequent speaker on these topics in the Chicago area and at national conferences.
Recent Articles
Sales vs. Marketing
When it comes to a sales organization’s bottom line, business owners and executives know that separating marketing from sales can lead to skewed results. An integrated bottom line is where monthly content initiatives and result metrics are shared between Sales and Marketing. At CMS Expo, online marketing expert , Avery Cohen, will unveil the process [...]
Avery Cohen’s Three Sessions at CMS Expo 2013
Metrist Partners’ Avery Cohen will be speaking at the 2013 CMS Expo. Avery Cohen’s three sessions at CMS Expo 2013: Panel: Content Marketing & Sales For Maximum ROI Is SEO Dead? How Google is Changing Everything Actionable Analytics Panel: Content Marketing & Sales for Maximum ROI Problem: CMS and marketing investments fail to meet ROI [...]
Software Industry Leads Content Marketing
Software marketers prioritize their B2B content marketing differently than their B2B content marketing peers do. B2B software marketers ranked “quality lead generation” higher than other B2B marketers, who tend to value brand awareness and visit acquisition. This according to a white paper recently released by the Content Marketing Institute. What’s important to your business?
Google Image Search Controversy
A recent controversial update to the Google Image Search user interface is made so that Google’s users can get the benefit of images without visiting the image provider’s website! Many webmasters are reporting dramatic drops in traffic from Google Image Search, despite continued high position. In addition to losing traffic, high-resolution images are shown on Google Image Search using the website’s bandwidth.
Bad news for webmasters, this makes it so that the primary use case behind the new Image Search interface is finding images, not finding websites.
How to Use Google Experiments with WordPress
Don’t be afraid of A/B testing — testing changes to your WordPress website is easy once you know how to use Google Content Experiments! Content Experiments is a free feature available to websites using Google Analytics, yet even the most savvy of web developers and designers shy away from trying their own experiments.
How to Use Google Content Experiments with Joomla
Testing changes to your Joomla website is easy once you know how to use Google Content Experiments! Content Experiments, part of Google Analytics, runs the A/B testing of page versions for you, and there’s a Joomla Plugin that places all the needed Google Content Experiments onto your website pages for you. All that you need to do is create two (or more) versions of the page to test!