Put your web site to work
Is your web site a slacker?
For over eight years, Metrist Partners has been putting web sites to work, delivering effective and insightful web analytics and internet marketing strategies, optimizing our clients’ web sites and expanding their internet marketing capabilities.
The result is new insight into your customer needs and a lower cost of acquiring new business.
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Get more productive visits with Search Engine Optimization
Why do we focus on Search Engine Optimization & Search Strategy?
Following SEO best practices makes your marketing more effective:
- Provides a better customer experience
- Drives brand consistency
- Makes you more connected
- Brings in more customers at a lower cost
Integrated Internet Marketing
Your customers are the winners with integrated Internet Marketing. They can find your products and services and easily take action.
Metrist Partners helps you integrate your web site, email, search marketing, online and offline advertising, social media and public relations into a seamless customer experience.
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Workshops and Seminars
“We moved further in the 4 weeks of [the] workshop than in the 5 months of trying to do it alone. He is able to speak to the concerns of neophytes as well as those who are up and running.” Don S., Business Owner.
Seminar topics include: Setting Goals and tracking results with Google Analytics;
Search Engine Optimization that Works for You;
Email Newsletters that Add Value; and
Social Networking that Builds Your Customer Base
Solutions
Analyst Reporting
Our weekly and monthly reports summarize activity on SEO, SEM, Social Media and Email activities. Our reports highlight important successes and shortcomings, giving you useful and actionable insights to make the necessary adjustments on all of your internet marketing efforts. Contact us to find out more.
Implementation and Testing
Implementation and Testing
You want the most from your web site and web marketing initiatives. That is why testing is critical. Rather than remaining static, testing enables your web site and other web marketing initiatives to evolve and adjust to new markets and new opportunities, lowering the cost of acquiring new business. Testing also helps to find the most effective marketing mix to reach and sell to the most important segments of your audience.
Success
Client Success Stories
“The team at Metrist have helped us increase our online sales. Their knowledge of the internet, assessment, and recommendations allowed us to make positive changes to our website. Whether its website analysis, email newsletters, or social media use, I would highly recommend Metrist as a great source for optimizing your online business.”
This is just one of the success stories experienced by Metrist Partners clients.
Upcoming Events
Workshops and Seminars
“We moved further in the 4 weeks of [the] workshop than in the 5 months of trying to do it alone. He is able to speak to the concerns of neophytes as well as those who are up and running.” Don S., Business Owner.
Seminar topics include: Setting Goals and tracking results with Google Analytics;
Search Engine Optimization that Works for You;
Email Newsletters that Add Value; and
Social Networking that Builds Your Customer Base
Recent Articles
The Power of Collaboration – Why Six Minds are Better than One
A Website Reinvention Case Study Before and After for CFO-Pro, John Lafferty When: October 4 from 3:00-4:30 p.m.. Where: Catalyst Ranch 656 W. Randolph Street, Chicago, 60661 Fee: Free! Join Metrist Partners and their partners at Crain’s Small Business Week for a Before and After Case Study of a redesigned and re-imagined website for CFO-Pro, John [...]
Google AdWords for Small Business
The Big Ooga in Chicago not only provides networking opportunities, but is also committed to helping entrepreneurs acquire critical skills. I had a great time helping the Big Ooga entrepreneurs understand how they can use Google AdWords. The slides are only part of the fun, as the Big Oogans had lots of questions about how [...]
CMS Expo 2011
If you are considering a CMS or are currently using a CMS, you want to attend the CMS Expo on May 2nd-4th in Evanston, Illinois. Avery Cohen of Metrist Partners will be presenting two sessions at the 2011 CMS Expo: SEO Marketing Made Simple; and
Google Analytics 2011.
Carol Roth wants to be Oprah for Entrepreneurs
Carol Roth has been busy. She shed her job in investment banking to become an adviser to entrepreneurs, with the goal of becoming a celebrity like Suze Orman or Rachel Ray. Roth has been video blogging and completed filming a reality TV show pilot and her book “The Entrepreneur Equation” will be released in March. [...]
Thuuz March Madness Widget
Thuuz has a widget that will show the most exciting games for any sport. The default is the March Madness tournament, but the drop-down lets you choose others from NBA to Cricket. foo
SEO 2011
Search Engine Optimization is constantly changing. I had the opportunity to speak at the Content Management Association’s Chicago meeting on January 27, 2011 (see all the slides), talking about SEO for 2011, trends that are shaping Search, fundamentals of SEO, and tools to help your success.
Workshops and Seminars
“We moved further in the 4 weeks of [the] workshop than in the 5 months of trying to do it alone. He is able to speak to the concerns of neophytes as well as those who are up and running.” Don S., Business Owner.
Seminar topics include: Setting Goals and tracking results with Google Analytics;
Search Engine Optimization that Works for You;
Email Newsletters that Add Value; and
Social Networking that Builds Your Customer Base
Business Bootstrappers vs. Angel Capital – MIT Enterprise Forum March, 2010
Two scrappy entrepreneurs squared off with two beneficent angel financiers to discuss the state of entrepreneurial innovation at the MIT Enterprise Forum on Tuesday, March 16. The entrepreneurs were Jeff Judge of Interactive Mediums, which provides a platform for managing and implementing mobile ad campaigns, and Chris Hill of PerkSpot which helps corporations communicate and [...]
2010 CMS EXPO: Taking Control of Your Website
If you are considering a CMS or are currently using a CMS, you might want to attend the CMS Expo, May 3-5 in Evanston, Illinois. The CMS Expo provides important information to marketers and business owners who want to take control of their web sites. The CMS Expo business track will cover a wide range of issues related to making your web site profitable.
Google Personalized Search – Do you really rank that high?
What You See is NOT What Your Customers Get: The impact of Google’s Personalized Search As of December, 2009, Google has been personalizing your search results. Sites you like show up more frequently in your Google search results. Google figures that the sites you like are the sites you click on for search results or, [...]