Put your web site to work Is your website a slacker?

Put your web site to work

Is your web site a slacker?

For over eight years, Metrist Partners has been putting web sites to work, delivering effective and insightful web analytics and internet marketing strategies, optimizing our clients’ web sites and expanding their internet marketing capabilities.

The result is new insight into your customer needs and a lower cost of acquiring new business.

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Get more productive visits with Search Engine Optimization seo - search engine optimization sunshine

Get more productive visits with Search Engine Optimization

Why do we focus on Search Engine Optimization & Search Strategy?
Following SEO best practices makes your marketing more effective:

  • Provides a better customer experience
  • Drives brand consistency
  • Makes you more connected
  • Brings in more customers at a lower cost
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Integrated Internet Marketing Your customers are the winners

Integrated Internet Marketing

Your customers are the winners with integrated Internet Marketing. They can find your products and services and easily take action.

Metrist Partners helps you integrate your web site, email, search marketing, online and offline advertising, social media and public relations into a seamless customer experience.

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Workshops and Seminars Avery Cohen, speaker on online marketing management

Workshops and Seminars

“We moved further in the 4 weeks of [the] workshop than in the 5 months of trying to do it alone. He is able to speak to the concerns of neophytes as well as those who are up and running.” Don S., Business Owner.

Metrist Partners offers workshops on Online Marketing Management, Web Analytics, Search Engine Optimization, Online Advertising and Content Planning.

Avery Cohen is a frequent speaker on these topics in the Chicago area and at national conferences.

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Solutions

Online Marketing Management

Online Marketing Management

Manage your online marketing: set goals and plan content that’s reusable across multiple platforms.

Our analysts assess your marketing effectiveness and work on an ongoing basis to highlight important successes and shortcomings, giving you useful and actionable insights to make the necessary adjustments to all of your internet marketing efforts.

Aug 4, 2010 13:51

Implementation and Testing

Implementation and Testing

Testing gives insight into customer decision making

 
You want the most from your web site and web marketing initiatives. That is why testing is critical.

Testing provides insights into how customers make choices.

Rather than remaining static, testing enables your web site and other web marketing initiatives to evolve and adjust to new markets and new opportunities, lowering the cost of acquiring new business.

Jul 30, 2010 13:08

Success

Client Success Stories

“The team at Metrist have helped us increase our online sales. Their knowledge of the internet, assessment, and recommendations allowed us to make positive changes to our website. Whether its website analysis, email newsletters, or social media use, I would highly recommend Metrist as a great source for optimizing your online business.”

This is just one of the success stories experienced by Metrist Partners clients.

Jul 30, 2010 13:12

Upcoming Events

Workshops and Seminars

Avery Cohen, speaker on online marketing management

“We moved further in the 4 weeks of [the] workshop than in the 5 months of trying to do it alone. He is able to speak to the concerns of neophytes as well as those who are up and running.” Don S., Business Owner.

Metrist Partners offers workshops on Online Marketing Management, Web Analytics, Search Engine Optimization, Online Advertising and Content Planning.

Avery Cohen is a frequent speaker on these topics in the Chicago area and at national conferences.

Mar 25, 2010 17:45

Recent Articles

Social Media Masters Summit – May 15, 2014

digital_megaphone

Metrist Partners’ Avery Cohen will present at the 6th Annual Digital Megaphone Social Media Masters Summit on May 15, 2014. The Social Media Masters Summit was created by and is run by Digital Megaphone, one of the largest and well respected social media events businesses in Chicago.  As one of the premier social media events […]

The ABC’s of Web Analytics

ABCs of Web Analytics

Brand management in the digital age means facing an ever-changing panoply of tools and platforms. To keep our brand connections fresh in so many places, we break down the tasks and hire experts. But then Google withholds our search term data, and no two search position reports show the same results. Fighting spam, Google wipes […]

Seven Challenges for B2B eCommerce

eCommerce

Over the course of 2013, the team at NetSphere Strategies spoke with a variety of professionals in B2B procurement… In a world of so many new technologies, why are the manufacturing and distribution industries behind the times when it comes to eCommerce? As it turns out, the reasons are many. From complex sales channels to multiple product lines, B2B business owners are often faced with challenges that retailers aren’t often burdened with.

Are You Having a Happy Holiday? No matter what your business, this is your season to sell!

happy-kid

Are You Having a Happy Holiday? No matter what your business, this is your season to sell! It’s “Cyber Week,” we’ve heard no end of media talk about Cyber Monday and a record year for on-line consumers. But did you know that it’s also a great time for B2B e-commerce? The addition of “Giving Tuesday” on social media […]

SEO Survival Skills 2014 at Joomla Chicago

SEO Changes 2013 - 2014

Your website and its position in search engines is central to the success of your online marketing. For the past three years, people have declared that “SEO is dead.” But is it? Avery Cohen speaks at the December 11 meeting of Joomla Chicago North.

Google Analytics’ New Jargon – (and other changes)

Google Analytics ABC's - Acquisition Behavior Conversion

Google Analytics has rearranged their menus to reflect a snappy new mnemonic: ABC – Acquisition, Behavior, and Conversion. Now I have to go change all my workshop and speaker slides! New Google Analytics Menu Options – October 2013

The new options on Google Analytics menus reflect an approach to web metrics that we at Metrist Partners have talked about for a while: A) How do people find your website, B) what do they do once they get there, and C) what are the visit outcomes? Acquisition, Behavior and Conversion.