Sales versus Marketing: How to Stop the Battle & Attract More Customers

Avery Cohen of Metrist Partners and Terry Walsh of Acorn Growth Partners explore how to bridge the gap between Sales and Marketing. In many organizations, the Marketing team (who runs the website and defines the firm messaging strategy) is nearly always in conflict with the Sales team. In some cases, Sales doesn’t believe Marketing provides the right content to close deals, and in the worst cases,  Sales won’t use the content Marketing produces with potential customers.  In this presentation, Avery and Terry look at the new realities of content production, and how content can be used to get the entire team on the same page.  They will focus on the key steps that potential customers use to buy your product / service, including:

  • How customers are attracted to your website – the new realities.
  • What are the “gaps” that Marketing and Sales fail to address that cause customer to go elsewhere.
  • How to create a messaging strategy that both Marketing and Sales can work with.
  • How to use the same content for both selling and marketing to attract more customers.

This presentation will provide attendees an opportunity to see a preview of the content that will be presented for “Sales & Marketing Day” at CMSExpo, May 14-16

Signup at:
(Building security has requested a sign-up list for each meeting.)

Date(s) - 28/03/2013
5:30 pm - 7:30 pm


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